EAs represented at key meetings industry event


For the first time in the show’s 27 year history, the Asia Pacific Incentives and Meetings Event (AIME) held dedicated sessions for EAs.

AIME is an important event in the meetings industry, with over 2000 delegates and exhibitors from across the globe.

This year the show was restructured with an increased focus on education, discussions and professional development.

As part of these changes, Executive PA Media took part in AIME’s ‘Ideas Academy’, bringing executive assistants and suppliers together under one roof to explore ideas on how to work together more effectively.

On Tuesday 19 February, a panel of EAs shared their event management needs to the audience of venues and Professional Conference Organisers (PCOs) in a session titled ‘How to get more business from executive assistants.’

On Wednesday 20 February, Frank Scifo from the Melbourne Convention and Exhibition Centre (MCEC) and John Grealy from Doltone House gave their thoughts to an audience of executive assistants on ‘how to work effectively with suppliers to get the most for their events.’

Curated by Executive PA Media, the sessions allowed EAs to express their competency to their colleagues in the event management industry.

Tessa Allen, EA to the MD – LSH Group Australia, Natalie McCann, EA/Business Administrator – MBD Industries Limited & Sharon Wilson, EA to CEO – Australian Hearing: share their event needs and insights with an audience of business event professionals.

The show’s owner, the Melbourne Convention Bureau (MCB) worked with organisers Talk2Media to give the event it’s new focus. Karen Bollinger, CEO of the MCB said the restructure was based on feedback from the industry.

“The planning and reshaping of AIME 2019 has been a momentous journey with Talk2Media over the last 12 months. The business events industry has been vocal about what they’d like to see at AIME…”

Before the floor opened, Monday 18 February was also dedicated to a comprehensive education and seminar day, or “Knowledge Program”.

Partnering with the Professional Convention Management Association (PCMA), the day included education sessions and debates on key topics in the meetings & events industry, with many valuable takeaways for EAs.