Sydney based TFE Hotels, in partnership with developer Dradgin, is introducing its Vibe Hotel lifestyle brand into Western Australia with the opening of Vibe Hotel Subiaco in Perth’s boho borough this October.
It’s a bold move, in the midst of a global pandemic, that will see a next generation Vibe Hotel operational in every Australian capital city by the end of 2022.
Opening on 1 October, the 168-room hotel, developed by Dradgin and managed by TFE Hotels, sits in the heart of Perth’s inner west as part of a mixed-use precinct in Subiaco. TFE Hotels CEO, Antony Ritch said TFE was excited to bring the Vibe brand of Australian hospitality to the capital of WA.
“There’s been quite a lot of development in Perth CBD in recent years in the upper upscale accommodation category, but Vibe Hotel Subiaco will be the first brand-new build Australian lifestyle hotel, and the very first of our Next Generation Vibe properties in Western Australia,” he said.
“Vibe Hotel Subiaco offers the chance to experience a different side to Perth in a vibrant and eclectic suburb on the city fringe. These local experiences – from a night out at the iconic Regal Theatre to the bustle of the weekend farmer’s markets to feeding swans in nearby parklands – will be bolstered by the hotel’s facilities. We’ll have rooftop pool for sun seekers and, for those that love al fresco dining, the rooftop Storehouse Restaurant and Bar, will offer incredible views over Perth,” said Dradgin’s Investment Manager, Lynn Liang.
“At TFE Hotels we have every confidence in the strength of the West Australian tourism market, and its ability to bounce back post-pandemic,” he said. Ours is a long-term strategy. It’s a story of Australian brands expanding and evolving. And it’s a strategy of growth, that’s in line with the long-term outlook for our tourism industry and corporate sectors,” said Ritch.
“And we are looking forward a long and fruitful relationship with our Vibe Hotels in WA.”