One of Asia-Pacific’s leading hotel groups has launched their new hotel in Melbourne, a year after purchasing the property and performing extensive refurbishments.
Pan Pacific Melbourne South Wharf is located along the backs of the Yarra river. Formerly the Hilton South Wharf, it has had new life breathed into it by the Pan Pacific Hotels Group.
Interior design studio, CHADA was given the task of bringing the eight- year-old property up to the iconic Melbourne South Wharf style standards. The results of the ten-month long, multi-million-dollar face-lift is a uniquely Pan Paci c experience for its guests. The ground floor lobby now offers up a serene, light filled expanse of whites, blues and greys, interspersed with spectacular artworks that pay homage to the area’s maritime history.
On Level 4 lies the exclusive Pan Paci c Club Lounge which offers guests gorgeous panoramic views. It can accommodate up to 120 people and is reserved for Pacific Club members.
The 396 guest rooms have been fitted out with fresh new features which have been designed specifically with guest comfort and convenience in mind. Rooms have been styled with a modernised colour palette. Other new additions also include chic desk lamps and sleek timber side tables, as well as contemporary armchairs and ottomans.
Pan Pacific Melbourne is the ideal base for exploring Melbourne. Located in a premium position in the heart of the city’s bustling South Wharf precinct, the hotel is close to some of Melbourne’s most popular tourist attractions, as well as the City Centre, Southbank and Flinders Street Station, not to mention an array of numerous award-winning restaurants and unique retail offerings right on its doorstep.
With direct access to the Melbourne Convention and Exhibition Centre, the hotel is also the city’s premier venue for MICE travel, catering for everything from intimate gatherings to grand galas to major conferences, with state-of- the-art facilities spanning more than 450sqm of flexible meetings and events space, supported by two premium dining outlets – Dock 37 Bar & Kitchen and Café Orr.
Here’s what Pan Pacific Hotels Group CEO, Lothar Nessmann had to say: “This past year has seen the Pan Pacific Melbourne undergo a dramatic transformation. The result is an exceptional property that is perfectly in sync with Melbourne’s stylish and progressive personality.”
“We are really excited to be able to deliver the city with an unparalleled accommodation experience that integrates warm people, intuitive design and thoughtful processes, and one which is fully reflective of Pan Pacific Hotels Group’s ethos of sincerity, that we know will appeal to anyone contemplating leisure or business travel in Victoria’s capital.”
Getting a brand refresh
With the ever-evolving nature of the hospitality industry, Pan Paci c Hotels Group (PPHG) has decided to give their brand positioning and personality an update. The refresh includes their signature brand, Pan Paci c Hotels and Resorts, and the deluxe brand, PARKROYAL Hotels & Resorts.
CEO, Lothar Nessmann talked about how travellers’ priorities have changed over time and how PPHG is growing along with them.
“The hospitality industry has evolved significantly over the past decade, evidenced by new customer segments, expectations and lifestyle habits, along with an industry-wide trend towards a greater emphasis on the overall well-being, enrichment and experience of travellers. Today’s travellers place greater value than ever on authenticity, customisation and exibility ahead of décor and facilities; genuine service over cookie-cutter; and increasingly – convenience.
“More to the point, they prefer brands that listen to them and o er unique values, perhaps not always so immediately apparent in some of the bigger hotel chains.”